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How to Build a Affiliate Marketing Website

It’s a terrific method to make money online by becoming an affiliate marketer and building an affiliate website. Learning how to build a affiliate marketing website isn’t difficult, and the payoff may be thousands of dollars in monthly affiliate commissions.

We’ll walk you through the basics of setting up your first affiliate marketing website in this post:

  1. Decide on a theme for your website.
  2. Make your initial affiliate website.
  3. Set up the necessary hosting, domain, and other tools.
  4. Create a content plan that will result in affiliate revenue.

Let’s get started!

What Will Your Website Be About? Niche Selection!

The first thing you should consider is unrelated to hosting, domain names, or website software. Of course, all of these factors are important, but the first decision you must make is what your website will be about.

And, because your goal is to make money through affiliate marketing, you must be cautious in making this choice.

For example, creating a website dedicated to assisting local homeless people may make you feel good. However, the chances of making money through affiliate marketing are slim.

“The Riches Are In The Niches,” as the saying goes.

The term “niching down” refers to concentrating your efforts on a smaller set of people.

It’s simpler to do things when you’re niching down:

  1. Look for people.
  2. Determine their specific pain points.
  3. Deliver to them in a way that makes them feel as if you genuinely know what they’re going through.

You can really target and communicate to your niche in a way that actually connects because you aren’t trying to provide anything to a large population with diverse interests and pain issues. It’s almost as though you’re peering into their minds.

This is how you’ll quickly gain a lot of traction.

Niches Inside Niches (Within Niches)

Assume you wanted to go after the fitness market.

To begin with, that is far too broad. If you ask almost everyone, they will tell you that they want to be fit.

It’s difficult to establish a website that caters to such a large audience. The problem is, how do you attract people to visit the site without paying a fortune?

You must realize that there are niches inside niches. Targeting these tiny groups is less expensive and easier than targeting a larger specialty.

The fitness niche can be further subdivided, for example:

  1. Weight-loss
  2. Consumption of nutritious foods
  3. Exercise
  4. Muscle development
  5. Cardio Pilates Yoga…,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

This divides the fitness market into more focused segments. There are niches within niches.

Is it possible to go any further? Sure. Let’s take a peek at the cardiac market.

You can do a variety of cardio exercises:

  1. Long-distance running Long-distance walking
  2. Swimming
  3. Cycling is a type of cardio exercise that may be done at home.
  4. High-Intensity Interval Training (HIIT) is a type of circuit training (HIIT)
  5. Rowing
  6. Jump-rope Boxing…,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

Don’t Go Too Deep

Targeting people by focusing on a specific specialty can be quite beneficial. You may, for example, create a website dedicated to the fitness specialty of rowing.

You might even narrow it down to weight-loss rowing, which would offer you some lateral movement to related issues like food.

However, a word of caution: don’t get too carried away with your narrow pick.

In Australia, for example, rowing for post-menopausal women is a niche that will be difficult to fill.

Make Sure Your Niche Has Future Affiliate Opportunities

You should also check to see if the niche you choose has affiliate opportunities.

Consider who your target audience is. If you can’t think of at least four or five different types of things they might wish to buy right away, you might want to look into other niches.

Whether you’re serious about finding out if there are any existing affiliate opportunities, join some affiliate networks or hunt for specific goods to review in that sector. Then check to see if you can get paid for endorsing them on the internet.

Taking this extra step isn’t going to hurt.

How to Build a Affiliate Marketing Website Step-by-Step

You’re now ready to take action and create your first website.

Let’s have a look at what you’ll require:

  • A domain name is the name of a website.
  • A web host is a company that hosts websites.
  • Content management software for websites (CMS)
  • A content strategy

Don’t be concerned if you’re worried about the technology. Many of the moving elements are now taken care of for you by hosting companies with one-click installs. Actually, they aim to make this technological things easier for you.

If you think about it, they’re compelled to simplify the process because it means more individuals will create websites. As a result, you may rest comfortable that you possess the necessary skills.

What is the definition of a domain name?

It should be a little easier to come up with a name for your website now that you’ve decided on a specialization. Spend some time researching and deciding on your niche, as previously said. Before purchasing your domain and hosting, go back and complete that task.

A domain is just a convenient way for someone to navigate to your website using their computer browser.

Instead of typing an IP address, which is a string of numbers that identifies a machine or server on the internet (123.234.432.321), your visitors write your domain name, such as

It’s just a shortcut to remembering a name.

Another way to think about it is like your home’s address. People can use the domain to find and identify your website (home).

What Is a Web Host?

So, what is a web host, and what is the difference between a domain name and a web host?

If your domain name is equivalent to your home’s address, your web host is equivalent to the land on which your home is built.

It’s the amount of space you rent on a server, which is simply a more powerful computer than the one on your desk. You can utilize that area to create your website.

What is Content Management Software (CMS) and how does it work?

If you wanted to develop a website back in the 1990s and early 2000s, you had to learn HTML programming. HTML is a markup language that tells your browser how to display a webpage.

Content management software, or CMS, is now available.

A content management system (CMS) is a piece of software that takes care of the HTML coding for you. It keeps track of all the articles and pages you produce in a database.

When someone visits a specific page on your website, such as:

The CMS will fetch and display the page “Best Rowing Machines For Losing Weight” to the visitor.

WordPress is the best and most popular CMS. WordPress is used by 59.7% of the internet’s users. Custom-built sites and other smaller CMS systems make up the rest.

In this guide, we recommend WordPress. Because if you ever need assistance with your site, it’ll be easier to find someone who knows how to edit WordPress sites than it will be to find someone who knows how to edit a site in some obscure CMS that takes specialized knowledge.

Because of its popularity, you’ll also find it easier to find people ready to work on your WordPress-based website.

Choosing a Web Host and a Domain Name Provider

We highly recommend the following domain name providers and web hosts. Yes, they are affiliate links, and if you choose to create an account with them, we will get compensated.


SiteGround demonstrates a genuine desire to assist their consumers in their online endeavors. In addition, the company goes above and beyond what is often required of web hosts by providing its own malware/virus scanning software and isolation technology, which prevents infected websites from bringing down other websites on the same server.

GrowBig Plan: $7.99/mo.


FastComet is a San Francisco-based company that was founded in 2013. They have over 50,000 active clients around the world, 20,000+ cloud nodes, and a workforce of more than 70 people.

FastCloud Plus: $5.95/mo

Sign up for FastComet here →

Setting Up WordPress On FastComet

FastComet has a one-click installation, as previously stated. So go ahead and click this link, then click the big yellow Get Started Now button to begin the registration process.

After that, pick a domain name:

You should take advantage of the free domain registration that comes with this deal. You can also use the tool to look for available domain names. Simply type in your domain name suggestion and see what comes up. The more distinct your name is, the more probable it is to be accessible.

Fill in your personal and billing information to create your account after you’ve chosen your domain name.

Your account is complete once you’ve paid and chosen a password. The installation procedure will then be directed to you.

For their wizard, FastComet really takes you into the WordPress backend:

Now, go ahead and select Settings, and your site will be virtually ready to go:

Choose a name for your site and a description for it (both of which can be modified later):

Just go here if you ever need to log into WordPress again:

Nayyar Shaikh offers a fantastic YouTube series of onboarding movies that walk you through the fundamentals of using WordPress. You may learn how to change the look of your site, install plugins, and more by watching that video series. Take a look at the video below.

ThirstyAffiliates Plugin Installation

There is one more plugin that we strongly advise you to install. You’ll want to install a link cloaker now that your WordPress installation is complete.

A “link cloaker” is simply a fancy title for a tool that takes unattractive affiliate links like this:

(our FastComet affiliate link)

And converts them into eye-catching links that your visitors won’t hesitate to click on. So, where does this connection lead? You’ll be directed to our FastComet affiliate link, which will take you to the FastComet homepage. This is an example of link cloaking in action.

Check out this article for additional details about link cloaking.

Why Would You Use a Link Cloaker?

Using a link cloaker like ThirstyAffiliates has a lot of advantages.

The Trusted Link

A visitor is significantly more likely to click on a link pointing to the same website they are on than they are to click straight on an affiliate link.

This is due to the fact that most affiliate links have unattractive numbers and additional information in the link URL. This is necessary for tracking, yet it appears to be frightening to a user.

You may increase the perceived trust in a link by making it look like it’s leading to something on your website.


ThirstyAffiliates is a complete affiliate marketing link management system.

You can create categories to put relevant product links together, set up automatic linking, geolocate particular links so that visitors are directed to local store links, and much more.

The key reason to utilize ThirstyAffiliates for administrative purposes is that if the affiliate program you’re working with ever closes or changes the format of their links, you just have ONE spot to modify the link — ThirstyAffiliates.

You’d have to trawl through your website page by page looking for all the places you used that affiliate link if you didn’t have ThirstyAffiliates.

When you simply have a few pages to work with, this may be OK. However, when you get to a few hundred pages, it may be a real pain!


Another fantastic advantage of using ThirstyAffiliates to hide your links is the ability to track the clicks on your affiliate links. It’s critical to understand which affiliate links are actually gaining traction with your audience in order to improve the performance of your links.

ThirstyAffiliates Installation

The ThirstyAffiliates plugin is very simple to set up:

  1. Go to your WordPress website’s backend.
  2. Go to Plugins
  3. Search for “ThirstyAffiliates” in a new way.
  4. Install Now and then Activate

Click here to learn more about the differences between the free version of ThirstyAffiliates and the Pro add-additional on’s capabilities.

Making a Content Strategy

To start building your content strategy, you’ll need to grasp and apply a few principles that will help you lay the foundation for your strategy.

Conveyors for visitors

Let’s talk about visitor funnels for a moment.

In marketing jargon, a funnel is the process of taking a large number of visitors and processing them through a series of processes in order to narrow down the number of people who will perform the desired action.

Remember that the overall purpose of your affiliate website is to make money by assisting people, introducing them to products/services, and receiving compensation for it.

A visitor funnel is a place where you may direct your traffic, qualify them, and sell them something.

Intentions of Visitors

Another factor you should work hard to understand is the intent of your visitors. It will assist you in identifying the key content elements that you will need to generate.

At various points of the buying process, the visitor’s desires, wants, and needs are referred to as intent. Visitors are not all created equal. When people visit your site, they may be at various phases of their journey in your chosen specialty.

For example, if you have a website on rowing for weight loss, you might get visitors who are:

  1. I’m just getting started with rowing as a weight-loss workout.
  2. They’re on the lookout for their first rowing machine.
  3. I’m looking for recommendations for rowing workouts.
  4. If you’re looking for a better/more advanced rowing machine, you’ve come to the right place.
  5. To go along with their rowing workout, they’re thinking about alternative ways to lose weight.
  6. To make them better in rowing, they should look into other supplementary workouts.
  7. Needing to resolve rowing-related injuries

Even though they’re all tied to the rowing for weight-loss specialty, each group of people at each level has a different goal.

When it comes to designing your content strategy, this is a crucial notion to grasp. What kind of material you create for your affiliate website should be driven by your visitor’s intent.

Creating Intention-Driven Content

Analyzing purpose is one of the most effective approaches to produce a large number of content ideas.

To demonstrate, consider one of the preceding scenarios: “shopping for their first rowing machine.”

You might design a variety of content pieces to appeal to those who are in the process of getting their first rowing machine.

Here are a few concepts that immediately come to mind:

  • What to Look for in a Rowing Machine When Buying Your First Rowing Machine
  • People Make These 6 Mistakes When Purchasing Their First Rowing Machine
  • What Type of Rowing Machine Is Best For Beginners?
  • Which Rowing Machine Is the Quietest?
  • What Type Of Floor Should Your Rowing Machine Be Placed On?
  • How To Care For Your Rowing Machine is a guide on how to care for your rowing machine.

All of these articles are excellent entrance points for your affiliate website, and you can see how putting together a list of five to ten articles for each step of your niche may quickly add up to a lot of content.

However, attracting people to your website is useless unless you have a funnel that leads them to make a purchase.

You might receive the occasional sale and a few bucks in ad money if you merely put ads on your site or arbitrarily position affiliate offers. But unless you set up a funnel, you’ll never have a runaway success.

Constructing the Funnel

It’s time to develop the funnel now that we’ve brainstormed article ideas for one of the visitor intents we discovered.

A funnel, as previously said, takes motivated folks and leads them down a path to purchase. In order to match the visitor’s intent with the proper offer, funnels operate best when you know what they’re looking for.

It’s all about presenting them with the correct offer at the appropriate moment. To do so, you’ll need to establish several funnels. One for each identified visitor intent.

The first step is to attract visitors to your website. That’s the very top of your sales funnel.

The next step is to get those individuals to join your email list by providing them with an irresistible offer. This is referred to as “funnel bait.”

Bait for a Funnel

A PDF guide, a checklist, a spreadsheet, some free software, or any other easy-to-assemble material or resource that people will sorely want at that visitor intent stage can be used as bait to entice them into your funnel. The more appealing your bait is, the more people will enter your funnel.

To continue with the example, someone looking for their first rowing machine would be ecstatic if you offered them:

“A Complete Buyer’s Guide To Buying Your First Rowing Machine” is a comprehensive guide to buying your first rowing machine.

“A complete A-to-Z guide to buying your first rowing machine, including an explanation of the many sorts of rowing machines, which ones are best for certain purposes, how much you should budget, and a comparison of a few popular models.”

If you sprinkle your affiliate links in the right places, this funnel bait might even gain you some affiliate sales, especially if someone looking to buy that day downloads your goods.

Getting People to Go Down Your Funnel

So you’ve attracted visitors to your affiliate website by writing content that appeals to their goals, and you’ve qualified those goals by enrolling them in your mailing list. Now it’s time to drive them even deeper down the funnel in order to close the deal.

But hold on a second. If you aren’t receiving a lot of subscribers, you might be concerned. Isn’t it true that having more subscribers is better?

This is a myth, and it is the result of old-school marketing thinking.

The goal is not to target everyone. It’s fine if your mailing list doesn’t have a large number of subscribers.

You just want and require those who are willing to take action. It’s all about qualifying visitors to make sure you’re talking to the proper folks if you want to obtain the best response rate – this is sales 101. Don’t waste your time on unqualified leads.

Making Use of an Autoresponder

You’ll need to set up an autoresponder to help people advance through your funnel.

An autoresponder, sometimes known as a “campaign,” is simply a series of emails delivered to your subscribers on a regular basis (usually a couple of weeks).

After they’ve downloaded the resource you sent them, we recommend sending three to eight emails. These emails should cover everything relating to that goal and finally lead to a proposal (or even multiple offers).

We gave them a thorough buyer’s guide for acquiring a rowing machine in our rowing example. So, after a few days, they’re probably ready to take action.

Here’s an autoresponder sequence you may send to these people to help them get over the hump:

  1. Why did I go with the ABC Rowing Machine as my first rowing machine?
  2. Here’s a 6-week rowing exercise regimen that’s completely free.
  3. I’ve arranged a 20% discount for these Rowing Co rowers (a fantastic offer!)
  4. To avoid injuring yourself, use proper rowing methods.
  5. David’s 25-pound weight loss by rowing
  6. These rowing machines come with free shipping (limited time only)
  7. In 2021, I’ll be reviewing the most popular rowing machine for beginners.

See how a holistic autoresponder sequence may be created by combining personal tales, other free resources, and offers?

This is the stuff that will help you make affiliate sales.

To Form Your Content Plan, Rinse And Repeat

There you have it: a comprehensive way to creating a content strategy.

It can be boiled down to the following two points:

  1. Everything is based on the intent of your visitors.
  2. The money will be made in the funnels.

Your next steps are as follows:

  1. Determine what motivates your audience at various stages of your niche (visitor intent)
  2. Come up with five to ten content ideas for each of the visitor intentions you identified.
  3. Create valuable resources that people will be ecstatic to receive in exchange for their email address.
  4. Create an email sequence (autoresponder/campaign) that includes personal tales, free resources, and, of course, affiliate offers that correspond to their purchasing goals.

What are your options after this?

You merely need to keep feeding the machine once you’ve published all of the articles you brainstormed and set up funnels for each of the visitor intents you discovered.

  • Increase the number of articles you write in order to attract more readers.
  • Consider paid acquisition.
  • To attract more individuals, consider guest posting and other marketing strategies.

Your goal now is to attract more visitors and funnel as many individuals as possible through your site’s funnels. The remainder will be handled by your funnels, if you’ve set them up correctly.

You Can Use This Tool To Implement Your Autoresponders

There are numerous email marketing platforms available, and you’ve certainly heard of some of the most well-known ones, such as Mailchimp.

Workflows are a feature in Mailchimp that allows you to easily direct the flow of subscribers. That means that when they’ve completed one of your campaigns, depending on how well it went, you can add them to another campaign and continue marketing to them.

To learn more about Mailchimp email marketing automation, go here.


Learning how to build a affiliate marketing website may be a financially and personally rewarding experience.

You’ll learn a great deal about the niche you’ve chosen and the individuals you’ll be serving through your website. You’ll get a great deal of knowledge about the affiliate marketing process, industry, and tools. You’ll also learn a great deal about how to do business on the internet in general.

Do you have any other questions on how to build a affiliate marketing website? Let me know what you think in the comments!

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